Pengiun Betting On Trade Paperbacks
2 Aug 2005, 9:07:09 pm
1 Comment
Penguin, longtime UK publisher, is re-releasing a number of it's backlist in trade-paperback format. This is the approximately 6"x9" sized paperback printed on quality paper that fills the gap between hardcover and the "mass market" trade paperbacks. Penguin has been doing other TPBs, but this collection seems to be more-recent best sellers, rather than older titles losing position in the market. It seems people, as a whole, are beginning to look at trade paperbacks as genuine books (rather than disposable), and they're not much more expensive to produce than mass-market but on a large order cheaper than hard-covers. If people are looking at trade paperbacks as valuable, enough for Pengiun to put their money there, the small publishers who print TPBs for frugality's sake will benefit by appearing more like the big publishers. Penguin's editions, however, will retain many qualities of hardcovers (french flaps, rough page edges), but that's much easier for publishers to imitate than a hardcover.
. . . . . . . . .
User Comments
No comments at this time.
