What Are Small Bookstores Doing Wrong?
10 Aug 2005, 4:59:55 pm
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Paperbacks Unlimited is closing -- it catches my attention, not because I've ever been there, but because they seem to be doing everything right by my reasoning. One quote that's telling of their dilemma: People don't buy anything that wasn't advertised recently.
This looks like a marketing problem from both ends: publishers aren't marketing books enough, and booksellers aren't marketing their wares enough. How else are people supposed to know what they want to read?
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