Chicks Dig Books
20 Sep 2005, 8:57:10 am
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Ian McEwan, writer for the Guardian and book lover, set up a stand to give away excess sample books he's recieved -- for free, no strings attached. He discovered an interesting statistic, hailing back to the early marketing days of books. Nearly 100% of women are book lovers. Early novels were all for female customers, the romance genre is a giant in the book industry, and most other genres cater to women in some form. An entirely new book genre, Chick Lit has sprung up to feed the appetite of women -- it should not be surprising that women would take a free book from a stranger.
The opposite, men, fared poorer than I'd have thought: one response was, "Not for me. Thanks mate, but no."
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