About
This is the blog of a company that fell into the publishing industry through the love of feeling an ink-and-paper book in your hands.

We don't pretend to know what we're doing, leaving us dealing with the realities of the modern publishing industry, harboring numerous iconoclastic ideas, and having an internet-sized repository of information at our fingertips. The blog is here to let us express our ideas, communicate among members across long distances, and act like we're an authority on something we know little about...and isn't that exactly what blogging is all about?

More Posts
December 2007
September 2007
August 2007
March 2007
February 2007
January 2007
September 2006
July 2006
June 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005

Blogs For Readers dot Com

Link here, please!

 
 
Nothing Much, But Still It's Something
29 Aug 2007, 3:49:01 am
0 Comments

In In How To Make People Buy Books Knopf art director Chip Kidd reveals "the madness behind his method" with three specific covers.

None of them appeal to me much -- but then I'm likely not his target market.

I found this to be the most interesting part of the article:

"I cannot make you buy a book, but I can try to help make you pick it up," he says. "There are so many factors that go into whether somebody buys a book -- the jacket's just one of them."
. . . . . . . . .