About
This is the blog of a company that fell into the publishing industry through the love of feeling an ink-and-paper book in your hands.

We don't pretend to know what we're doing, leaving us dealing with the realities of the modern publishing industry, harboring numerous iconoclastic ideas, and having an internet-sized repository of information at our fingertips. The blog is here to let us express our ideas, communicate among members across long distances, and act like we're an authority on something we know little about...and isn't that exactly what blogging is all about?

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Nothing Much, But Still It's Something
29 Aug 2007, 3:49:01 am

In In How To Make People Buy Books Knopf art director Chip Kidd reveals "the madness behind his method" with three specific covers.

None of them appeal to me much -- but then I'm likely not his target market.

I found this to be the most interesting part of the article:

"I cannot make you buy a book, but I can try to help make you pick it up," he says. "There are so many factors that go into whether somebody buys a book -- the jacket's just one of them."
. . . . . . . . .