Deanna Dahlsad is a master marketer and social engineer with a flair for feminism. Her female-centric websites are seen by thousands daily.

Back To Main

More Posts from Deanna Dahlsad
August 2007
March 2007
February 2007
September 2006
July 2006
June 2006
February 2006
December 2005
November 2005

 
 
Nothing Much, But Still It's Something
29 Aug 2007, 3:49:01 am

In In How To Make People Buy Books Knopf art director Chip Kidd reveals "the madness behind his method" with three specific covers.

None of them appeal to me much -- but then I'm likely not his target market.

I found this to be the most interesting part of the article:

"I cannot make you buy a book, but I can try to help make you pick it up," he says. "There are so many factors that go into whether somebody buys a book -- the jacket's just one of them."
. . . . . . . . .